Thon Hotels is one of Norway’s largest hotel chains, with over 90 hotels and 13,000 hotel rooms. Although our primary focus is hotel operations, we want to make a positive community impact where possible.
In Thon Hotels' partnerships in sports, a clear goal is to contribute directly to giving female athletes more equal opportunities and support in their sport.
In doing so, Thon Hotels does not focus less on male athletes, but provides additional support to female athletes. We believe this is a great way for us to actively support the community.
Norwegian sponsors can demonstrate social responsibility while also marketing their own company. This agreement is an excellent example of this. Lise Klaveness, President of the Norwegian Football Federation.
Thon Hotels and Norwegian football
Thon Hotels has been one of Norwegian football’s most significant partners for the past 15 years and has been one of the main sponsors of the Norwegian Football Cup for both women and men.
In recent years, Thon has wanted to have a stronger focus on and offer support to female athletes through various activities in football and other sports. This desire is expressed in cooperation agreements with the Norwegian Football Federation and Toppfotball Kvinner. Since 2024, our commitment has been particularly focused on Thon Hotel’s new girls’ initiative: 'More Girls'.
In collaboration with the Norwegian Football Federation and other central organisations in Norwegian football, the project aims to recruit more girls and increase the percentage of females in all areas of football. Above all, this is a partnership project among several parties with a shared goal.
"This is an important agreement for Thon Hotels. It reflects our commitment to female athletes and the primary objective of the 'More Girls' initiative is to increase the percentage of females in all areas of football. We want everyone to have equal opportunities to play sports. This agreement puts these words into action," says Stian Bergerud.