Seeing, experiencing and having a relationship to professional athletes in the sport is an important part of pursuing a dream and ambition to become a top-level athlete. The longer this is maintained, the longer the athlete will be intrinsically motivated to play football.
Watching matches live at a stadium is the most engaging and effective way to achieve this.
This inspires and motivates young players to continue to play football. But it is also a long-term sustainable approach to strengthening club finances, which in turn provides a stronger foundation for a professionalised everyday life for players.
Together with Toppfotball Kvinner and the premier league clubs, we stimulate spectator interest in premier league matches.
What is 'More Girls - at matches'?
The 'More Girls - at matches' project provides a unique game day experience for young female players in the same area as premier league clubs. They enjoy a pre-match experience at the stadium, good seats and a meet & greet with the players after the match. They also get a unique and memorable giveaway.
Club visits are carried out to promote 'More Girls - at matches' during all premier league home matches. This is also promoted through appropriate channels, facilitating the experience, as well as coordinating and collaborating with regional networks. Thon Hotels buys the seats in the stands, so that together we can provide an experience for girls who love football. So far, several thousand young girls have enjoyed a 'More Girls - at matches' experience.